Photography sells! The good news is that even small businesses can get professional-looking product shots without blowing the budget. The trick is understanding how to use pictures to show shoppers what your product does and why they want to buy it.
Read on to learn how to photograph products on a small business budget. Whether it’s a DIY project or a smart investment decision to hire a professional photographer or rent out studio space, you can make the most of your resources.
Get inspired by product photos in your category
A picture is worth a thousand words. That’s because people process a lot of information visually. So it’s important to know what you want to communicate. Take a look at what leading brands in your business are doing with photography, so you understand if you want to do something similar or completely different.
To get you started, check out these examples of different approaches to product photography.
Consider introducing texture in the background of your photoshoot. These examples show three presentations that use wood grain in very different ways.